Wilcox, Dennis L. <br/><br/>
Public relations : strategies and tactics. / 
Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee. 
 - 4th ed. /  with a foreword by Edward L. Bernays. 
 - New York :  HarperCollins,  1995. 
 - xxvi, 696 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: What is public relations -- Types of public relations works -- The evaluation of public relations -- The individual in public relations -- Public relations departments and firms -- Ethics and professionalism -- Research -- Planning the action -- Communication -- Evaluation -- Public opinion and persuasion -- The audience and how to reach it -- Public relations and the law -- Corporations -- Public affairs and government -- International public relations -- Membership organizations -- Social, cultural, and health agencies -- Education -- Entertainment, sports, and travel -- Public relations and new technologies -- Written tactics -- Spoken tactics -- Visual tactics -- 
<br/><br/><label>ISBN: </label>0673993094 
<br/><br/><label>LCCN: </label>9413715  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations <br/>Public relations - United States
<br/><br/><label>LC Class. No.: </label>HM263.W49