TY  - BOOK
AU  - 
TI  - Applied business research project
SN  - 2939901071314
AV  - HD30.4.P32 
PY  - 2010///
CY  - London
PB  - Ivey business school
N1  - Contents: The impact of illegal peer-to-peer file sharing on the media industry -- Fat debate on big food? Unveiling blogosphere reactions -- The drivers of technology licensing: an industry comparison -- Green retailing: factors for success -- Customer rage: triggers, tipping points and take-outs -- Democratizing strategy: how crowd sourcing can be used for strategy dialogues -- The rise of big data. how it’s changing the way we think about the world --
ER  -