Applied business research project /
Katty Paul Chowdhury
- London: Ivey business school, 2010.
- various pages: ill; 28cm
Contents: The impact of illegal peer-to-peer file sharing on the media industry -- Fat debate on big food? Unveiling blogosphere reactions -- The drivers of technology licensing: an industry comparison -- Green retailing: factors for success -- Customer rage: triggers, tipping points and take-outs -- Democratizing strategy: how crowd sourcing can be used for strategy dialogues -- The rise of big data. how it’s changing the way we think about the world --