TY  - BOOK
AU  - 
TI  - Strategic management
SN  - 97800776450069
AV  - HD30.28.R66 
PY  - 2015///
CY  - Ney York
PB  - McGraw Hill Education
N1  - Includes index; What is strategy, and why it is important? -- Strategic leadership: managing the strategy process -- External analysis: industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- competitive advantage, firm performance, and business models -- Business strategy: differentiation, cost leadership, and integration -- Business strategy: innovation and entrepreneurship -- Corporate strategy: vertical integration and diversification -- Corporate strategy: mergers and acquisitions, strategic alliances -- Global strategy: competing around the world -- Organizational design: structure, culture and control -- Corporate governance and business ethics
ER  -