TY  - BOOK
AU  - 
AU  - Levy,  Michael.
TI  - Marketing
SN  - 9780077861025
AV  - HF5415.G67(4e) 
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Education
N1  - Includes index;  Contents: Assessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery: designing the channel and supply chain -- Value communication
ER  -