TY  - BOOK
AU  - Geuens, Maggie. 
AU  - Bergh,  Joeri van den. 
TI  - Foundations of marketing communications: a European perspective /  
AV  - HF5415.123.P45 
PY  - 2005///
CY  - Harlow : 
PB  - Pearson education limited
N1  - Includes index; Contents : Integrated marketing communications -- How marketing communication work -- Target groups -- Objectives -- Budgets -- Advertising -- Media planning -- Advertising research -- Sales promotions -- Direct marketing -- E-communications -- Points-of-purchase communication -- Public relations and sponsorship.
ER  -