Foundations of marketing communications: a European perspective /   
Patrick de Pelsmacker ... [et al] 
 - Harlow :   Pearson education limited,  2005. 
 - ix, 328 p. :  ill ;  25cm. 
<br/><br/> Includes index  
<br/><br/>Contents : Integrated marketing communications -- How marketing communication work -- Target groups -- Objectives -- Budgets -- Advertising -- Media planning -- Advertising research -- Sales promotions -- Direct marketing -- E-communications -- Points-of-purchase communication -- Public relations and sponsorship.  
<br/><br/><label>LC Class. No.: </label>HF5415.123.P45