TY  - BOOK
AU  - 
AU  - Gilly, Mary C. 
AU  - Graham, John L. 
AU  - Money, Bruce R. 
TI  - International marketing. / 
SN  - 9781259253065
AV  - HF1416.C375(17e) 
PY  - 2016///
CY  - New York
PB  - McGraw-Hill Education, 
N1  - Includes glossary, reference and index; Contents: An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing marketing strategies -- Implementing global marketing strategies -- Supplementary material.
ER  -