TY - BOOK AU - AU - Hirth, Geoffrey A. AU - Ferrell, Linda. TI - Business: a changing world SN - 9780070091665 AV - HF1008.F47(7e) PY - 2009/// CY - New York PB - McGraw-Hill / Irwin, N1 - Includes index; Contents: Business in a changing world -- Starting and growing a business -- Managing for quality and competitiveness -- Creating the human resource advantage -- Marketing: Developing relationships -- Financing the enterprise. ER -