Business: a changing world /
O.C. ferrell et. al.-
- 7th ed.
- New York McGraw-Hill / Irwin, 2009
- xxxiv, 588 p.: ill.; 26 cm.
Includes index
Contents: Business in a changing world -- Starting and growing a business -- Managing for quality and competitiveness -- Creating the human resource advantage -- Marketing: Developing relationships -- Financing the enterprise.