TY  - BOOK
AU  - 
AU  - Hirt, Geoffrey A. 
AU  - Ferrell, Linda
TI  - Business: a changing world
SN  - 9781259179396
PY  - 2016///
CY  - New York: 
PB  - McGraw-Hill Education, 
N1  - Includes index; Contents: Business in a changing world: The dynamics of business and economics -- Business ethics and social responsibility -- Business in borderless world -- Starting and growing a business: Options for organizing business -- Small business, entrepreneurship, and financing --  Managing for quality and competitiveness: The nature of management -- Organizing, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage: Motivating the workforce -- Managing human resources --  Marketing developing relationship: Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise: Accounting and financial statements -- Money and financial system -- Financial management and securities markets.
ER  -