Business: a changing world
O.C. ferell et al.-
- 10th ed.
- New York: McGraw-Hill Education, 2016
- xxxvi, 600 p.: ill.; 25 cm.
Includes index
Contents: Business in a changing world: The dynamics of business and economics -- Business ethics and social responsibility -- Business in borderless world -- Starting and growing a business: Options for organizing business -- Small business, entrepreneurship, and financing -- Managing for quality and competitiveness: The nature of management -- Organizing, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage: Motivating the workforce -- Managing human resources -- Marketing developing relationship: Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise: Accounting and financial statements -- Money and financial system -- Financial management and securities markets.