TY  - BOOK
AU  - Levy, Michael
AU  - Weitz, Barton
TI  - Retailing management.
SN  - 0071240373
AV  - HF5529.L46 
PY  - 2004///
CY  - Boston
PB  - McGraw Hill
KW  - Retail trade.
KW  - Management.
N1  - Includes index; Contents: The World of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing-a view into the future -- Customer buying behavior -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail communication mix -- Store management: Managing the score -- Store layout, design, and visual merchandising -- Customer service -- Cases
ER  -