TY  - BOOK
AU  - Day,George S.
TI  - Market driven strategy: processes for creating value.
SN  - 0029072115 
AV  - HF5415.13D368 . 
PY  - 1990///
CY  - New York, London
PB  - Free Press, Collier Macmillan
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references (p. 377-394) and index; Contents: Strategic choices in competitive markets -- Process for developing market-driven strategies -- Assessing the competitive position -- Choosing arenas and advantages -- Renewing the strategy -- Issues in implementing market-driven strategies
UR  - http://www.loc.gov/catdir/bios/simon051/89071473.html
UR  - http://www.loc.gov/catdir/description/simon031/89071473.html
UR  - http://www.loc.gov/catdir/enhancements/fy0631/89071473-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0641/89071473-s.html
ER  -