Market driven strategy: processes for creating value. /
George S. Day.
- New York : London : Free Press ; Collier Macmillan, c1990.
- ix, 405 p. : ill. ; 24cm.
Includes bibliographical references (p. 377-394) and index.
Contents: Strategic choices in competitive markets -- Process for developing market-driven strategies -- Assessing the competitive position -- Choosing arenas and advantages -- Renewing the strategy -- Issues in implementing market-driven strategies.