TY  - BOOK
AU  - Crawford,C.Merle
AU  - Di Benedetto,C.Anthony
TI  - New products management.
SN  - 0072961449 (alk. paper)
AV  - HF5415.153.C72  
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - New products
KW  - Management
N1  - Includes bibliographical references and index; Contents: Overview and opportunity identification/selection: The Menu -- The New products process -- Opportunity identification and selection: strategic planning for new products -- Concept generation: Preparation and alternatives -- Problem-based ideation: finding and solving customers' problems -- Analytical attribute approaches: introduction and perpecptual mapping -- Analytical attribute approaches: trade-off analysis and qualitative techniques -- Concept/project evaluation: The Concept evaluation system -- Concept testing -- The Full screen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Launch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues -- Appendixes: A: Sources of ideas already generated -- B: Other techniques of concept generation -- C: Small's ideation stimulator checklist -- D: The Marketing plan -- E: Guideline for evaluation a new products program
UR  - http://www.loc.gov/catdir/enhancements/fy0618/2004057947-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0618/2004057947-t.html
ER  -