TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications : engagements, strategies, and practice.
SN  - 0273687727 (alk. paper)
AV  - HF5415.123.F55  
PY  - 2005///
CY  - New York
PB  - Pearson Education Ltd
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Includes bibliographical references and index; Contents: Introduction to marketing communications -- Understanding how marketing communications works -- Strategies and planning -- The Marketing communications mix: disciplines and applications -- Marketing communications for special audiences
ER  -