TY  - BOOK
AU  - Pickton,David
AU  - Broderick,Amanda
TI  - Integrated marketing communications.
SN  - 0273676458
AV  - HF5415.123.P53  
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall Fiancial Times
KW  - Communication in marketing
N1  - Includes bibliographical references and index; Contents: Introduction to integrated marketing communications -- The Integrated marketing communications process -- Managing integrated marketing communications planning -- The Integrated marketing communications mix
ER  -