Pickton, David. <br/><br/>
Integrated marketing communications. / 
David Pickton, Amanda Broderick. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall Fiancial Times,  2004. 
 - xxii,761 p.:  ill;  24cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Introduction to integrated marketing communications -- The Integrated marketing communications process -- Managing integrated marketing communications planning -- The Integrated marketing communications mix. 
<br/><br/><label>ISBN: </label>0273676458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123.P53  /