TY  - BOOK
AU  - Haberman,David A.
AU  - Dolphin,Harry A.
TI  - Public relations: the necessary art.
SN  - 081381457X
AV  - HM263.H22  
U1  - 659.2 19
PY  - 1988///
CY  - Ames, Iowa
PB  - Iowa State University Press
KW  - Public relations
N1  - Includes bibliographies and index; Contents: The role of public relations -- How public relations functions -- Key qualifications for practitioners -- Fact-finding and research -- Internal publics -- Internal communications -- External publics -- Businesses, education and health support organizations -- Political and government public relations -- Writing for the media -- The news conference -- Special events -- The eyes of public relations -- Organizational show and tell - The Speech and public relations -- The Law and the practitioner -- The ethical practice of public relations --
ER  -