TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior : buying, having, and being.
SN  - 0132186942
AV  - HF5415.32.S6  
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes; Contents: Consumers in the  marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture
ER  -