Solomon, Michael R. <br/><br/>
Consumer behavior : buying, having, and being. / 
Michael R. Solomon. 
 - 7th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2007. 
 - xviii, 654 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: Consumers in the  marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture. 
<br/><br/><label>ISBN: </label>0132186942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32.S6