TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Ads, fads, and consumer culture: advertising's impact on American character and society.
SN  - 9781442241244 (cloth : alk. paper)
AV  - HF5823.B43 
U1  - 659.1/0420973 23
PY  - 2015///
CY  - Lanham
PB  - Rowman & Littlefield
KW  - Advertising
KW  - United States
KW  - Popular culture
KW  - Consumer education
N1  - Includes bibliographical references (pages 237-242) and index; Contents: Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and gender in advertising -- Political advertising -- The Marketing society -- Analyzing print advertisements or: six ways of looking at a Fidji perfume advertisement -- Analyzing television commercials -- Where next? --
ER  -