Berger, Arthur Asa, <br/><br/>
Ads, fads, and consumer culture: advertising's impact on American character and society. / 
Arthur Asa Berger. 
 - 5th ed. 
 - xxiii, 251 p. :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references (pages 237-242) and index. 
<br/><br/>Contents: Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and gender in advertising -- Political advertising -- The Marketing society -- Analyzing print advertisements or: six ways of looking at a Fidji perfume advertisement -- Analyzing television commercials -- Where next? -- 
<br/><br/><label>ISBN: </label>9781442241244 (cloth : alk. paper) 9781442241251 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2014030143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Popular culture--United States.<br/>Consumer education--United States.
<br/><br/><label>LC Class. No.: </label>HF5823.B43 
<br/><br/><label>Dewey Class. No.: </label>659.1/0420973