Lovelock, Christopher <br/><br/>
Services marketing: people, technology, strategy. / 
Christopher Lovelock and Jochen Wirtz. 
 - 5th ed. 
 - USA:  Prentice Hall,  2004. 
 - xviii,652 p.:  ill.;  25cm. 
<br/><br/> Includes index 
<br/><br/>Contents: Understanding services products, consumers, and markets -- Key elements of services marketing -- Managing the service delivery process -- Implementing services marketing. 
<br/><br/><label>ISBN: </label>0131268465 
<br/><br/><label>Subjects--Topical Terms: </label> Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.122.L682