Dwyer, F. Robert. <br/><br/>
Business marketing :connecting strategy, relationships, and learning. / 
F. Robert Dwyer and John Tanner. 
 - Boston :  Irwin/McGraw-Hill,  1999. 
 - xxix, 670 p. :  ill. (some col.) ;  27 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references (p. 649-656) and index. 
<br/><br/>Contents: Business markets and business marketing -- Foundations for creating value -- Business marketing programming -- Investing for value in customers and yourself. 
<br/><br/><label>ISBN: </label>0256221332 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.D92  /