TY  - BOOK
AU  - Clow,Kenneth E.
TI  - Marketing management : a customer-centric financial approach.
SN  - 9780996996303
AV  - HF5415.13.C57 
U1  - 659.1 23
PY  - 2017///
CY  - Saint Paul, MN
PB  - Textbook Media Press
KW  - Marketing -- Management
KW  - Advertising
KW  - Marketing
N1  - Contents: The nature of marketing management -- Building a customer-oriented marketing department --
ER  -