TY  - BOOK
AU  - Mason,Charlotte H.
AU  - Perreault,William D.
TI  - The marketing game!
SN  - 0256139881
AV  - HF5415.135.M39  
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Decision making
KW  - Management games
N1  - System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection; Includes index; Missing student CD-ROM; Contents: Introduction to the marketing game -- The Market opportunity -- Marketing department responsibilities -- Submitting the marketing plan -- Submitting an expanded marketing plan -- Supporting the marketing plan -- A New market opportunity
ER  -