Mason, Charlotte H. <br/><br/>
The marketing game! / 
Charlotte H. Mason, William D. Perreault 
 - 3rd ed. 
 - Boston :  McGraw-Hill/Irwin,  2002. 
 - xviii, 100 p. :  ill., forms ;  28 cm. +  1 computer optical disc (4 3/4 in.) 
<br/><br/> System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection.  Includes index. 
<br/><br/>Missing student CD-ROM 
<br/><br/>Contents: Introduction to the marketing game -- The Market opportunity -- Marketing department responsibilities -- Submitting the marketing plan -- Submitting an expanded marketing plan -- Supporting the marketing plan -- A New market opportunity. 
<br/><br/><label>ISBN: </label>0256139881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Management games.
<br/><br/><label>LC Class. No.: </label>HF5415.135.M39  /