Kerin, Roger A. <br/><br/>
Strategic marketing problems : cases and comments . / 
Roger A. Kerin, Robet A. Peterson. 
 - 13th ed. 
 - Upper Saddle River, NJ:  Prentice Hall,  2013. 
 - xi, 729 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Foundations of strategic marketing management -- Financial aspects off marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel and supply chain strategy and management -- Pricing strategy and management -- Marketing strategy reformulation: the control process -- Global marketing strategy and management --  
<br/><br/><label>ISBN: </label>9780132747257 0132747251 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-decision making-case studies<br/>Marketing-management-case studies
<br/><br/><label>LC Class. No.: </label>HF5415.K47