TY  - BOOK
AU  - Talbott, John
TI  - Introduction to marketing.
SN  - 9780558459475
AV  - HF5415.F84 
PY  - 2010///
CY  - London
PB  - Pearson
KW  - Marketing
N1  - Includes index; Contents: Marketing: creating and capturing customer value -- Managing marketing information to gain customer insights -- Avoid the four perils of CRM -- The mismanagement of customer loyalty -- Company and marketing strategy -- Analyzing the marketing environment -- Customer-driven marketing strategy -- Products, services and brands -- New-product development and product life-cycle strategies -- 

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ER  -