TY  - BOOK
AU  - Thomke, Stefan
TI  - Managing product and service development:text and cases.
SN  - 139780073023014
AV  - HF5415.153.T361 
PY  - 2007///
CY  - Boston
PB  - McGraw Hill
KW  - Managing products
N1  - Includes index; Contents: Building capabilities for experimentation, learning and protyping -- Development process design and improvement -- Managing development networks
ER  -