TY  - BOOK
AU  - Hawkins, Del I.
AU  - Best, Roger J.
AU  - Coney, Kenneth A.
TI  - Consumer behaviour:building marketing strategy.
SN  - 0072316020
AV  - HF5415.33 U6 H38 
PY  - 2001///
CY  - Boston
PB  - McGraw Hill
KW  - Consumer behavior
N1  - Includes index; Contents: Introduction -- External influences -- Internal influences -- Consumer decision process -- Organizations as consumers -- Consumer behavior and marketing regulation -- Appendix A -- Appendix B
ER  -