Hawkins, Del I. <br/><br/>
Consumer behaviour:building marketing strategy. / 
Del I. Hawkings, Roger J. Best and Kenneth A. Coney 
 - 8th ed. 
 - Boston:  McGraw Hill,  c2001. 
 - xxiv,776 p.:  ill;  26cm. 
<br/><br/> Includes index 
<br/><br/>Contents: Introduction -- External influences -- Internal influences -- Consumer decision process -- Organizations as consumers -- Consumer behavior and marketing regulation -- Appendix A -- Appendix B. 
<br/><br/><label>ISBN: </label>0072316020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.33 U6 H38