Shimp, Terence A. <br/><br/>
Advertising, promotion: supplemental aspects of integrated marketing communications. / 
 Advertising, promotion, and supplemental aspects of integrated marketing communications  Advertising promotion 
Terence A. Shimp. 
 - 5th ed. 
 - Fort Worth :  Dryden Press,  c2000. 
 - xxix, 674 p. :  ill. (some col.) ;  29 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: The Concept, practice, and environment of integrated marketing communications -- Integrated marketing communications from the cstomer's perspective: taegeting, communicating, and persuading -- New products, brand names, logos, packages, and point-of-purchase materials -- Advertising management -- Sales promotion management -- Public relations, sponsorship marketing, and personal selling.  
<br/><br/><label>ISBN: </label>0030211131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.123.S54