TY  - BOOK
AU  - McDaniel, Carl
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
TI  - Introduction to marketing
SN  - 0324323808
AV  - HF5415.M14 
PY  - 2006///
CY  - Australia
PB  - Thomson
KW  - Marketing
N1  - Includes index; Contents: The World of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing -- Glossary -- Endnotes
ER  -