Introduction to marketing /
Carl McDaniel, Charles W Lamb, and Joseph F. Hair, Jr.
- 8th ed.
- Australia: Thomson, c2006.
- xxv,730 p.: ill(some col.); 27cm.
Includes index
Contents: The World of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing -- Glossary -- Endnotes.