TY  - BOOK
AU  - Harper, Boyd W.
AU  - Walker, Orville C
AU  - Mullins, John W.
AU  - Larreche, Jean-Claude
TI  - Marketing management :a strategic, decision-making approach.
SN  - 0072315237 (alk. paper)
AV  - HF5415.13.B669 
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; Contents: The Role of marketing in developing successful business strategies -- Market opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling marketing programs -- Appendix
ER  -