Harper, Boyd W. <br/><br/>
Marketing management :a strategic, decision-making approach. / 
Harper W. Boyd, Jr. ... [et al.]. 
 - 4th ed. 
 - Boston, Mass. :  McGraw-Hill,  c2002. 
 - xxi, 594 p. :  ill. ;  26 cm. +  1 computer optical disc (4 3/4 in.) 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: The Role of marketing in developing successful business strategies -- Market opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling marketing programs -- Appendix. 
<br/><br/><br/>System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher. 
<br/><br/><label>ISBN: </label>0072315237 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13.B669