Hoyer, Wayne D. <br/><br/>
Consumer behavior. / 
Wayne D. Hoyer and Deborah J. MacInnis. 
 - Boston :  Houghton Mifflin,  c1997. 
 - xxviii, 675 p. :  ill. (some col.), col. map ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 555-648) and indexes. 
<br/><br/>Contents: The Psychological core -- The Process of making decisions -- The Consumer's culture -- Consumer behaviour outcomes -- Consumer welfare. 
<br/><br/><label>ISBN: </label>0395665922 (student book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32.H69