TY  - BOOK
AU  - Proctor, Tony.
TI  - Essentials of marketing research
SN  - 0273674005
AV  - HF5415.2.T736 
PY  - 1997///
CY  - England
PB  - Prentice Hall
N1  - Includes index; Contents: The Nature of marketing research -- Planning the research  project -- Secondary data -- Sampling -- Surveys -- Measurement and scaling -- Questionaires -- Qualitative research -- Observations and experiments -- Quantitative data analysis -- Evaluating, reports and presentation -- Applied marketing research -- Marketing research settings: business-to-business, services and internal marketing -- Global marketing research -- Marketing decision-support systems
ER  -