TY - BOOK ED - TI - Personal career management. AV - HF5549.5.M3.P46 PY - 2013///] CY - London, Ontario PB - Ivey Business School, KW - Career development KW - Personnel management N1 - Contents: Personal career management course overview -- Reference material: Welcome and introduction - Setting your goals & creating your brand -- Identifying your target audience -- Marketing your brand -- Accessing your target audience -- Communicating your brand value -- Finalizing the process -- Online resources -- Additional information ER -