TY  - BOOK
AU  - David,Fred R.
AU  - David,Forest R.
TI  - Strategic management concepts : a competitive advantage approach
SN  - 9780133444896
AV  - HD30.28.D3785 (15e) 2015
U1  - 658.4/012 23
PY  - 2015///
CY  - Boston
PB  - Pearson Education
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and index; Contents : Part 1 : Overview of strategic management : The nature of strategic management -- Part 2 : The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3 : Strategy implementation : Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance / accounting, R&D, and MIS issues -- Part 4 : Strategy evaluation : Strategy review, evaluation, and control -- Part 5 : Key strategic-management topics : Business ethics, social responsibility, and environmental sustainability -- Global and international issues -- Part 6 : Strategic-management case analysis : How to preoare a case analysis
ER  -