International marketing /
Pervez Ghauri and Philip Cateora.
- 3rd ed.
- London : McGraw-Hill Higher Education , 2010.
- xlvi, 682 p. : ill. col ; 27 cm.
Includes index.
Contents: Part 1: An overview: The scope and challenge of international marketing -- The dynamics of international markets -- Part 2: The impact of culture on international marketing: Geography and history: the foundations of cultural understanding -- Cultural dynamics in international marketing -- Business customs and practices in international marketing -- The international political and legal environment -- Part 3: Assessing international market opportunities: Researching international markets -- Emerging markets and market behaviour -- Multinational market regions and market groups -- Part 4: Develoing international marketing strategies: International marketing strategies -- International market entry strategies -- international branding strategies -- Exporting, managing and logistics -- Ethics and social responsibility in international marketing -- Developing international marketing strategies: Product decisions for international markets -- Marketing industrial products and business services -- International distribution and retailing -- Pricing for international markets -- International promotion and advertising -- Personal selling and negotiations.