TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research.
SN  - 0324181485
AV  - HF5415.2.Z54  
U1  - 658.8/3 21
PY  - 2003///
CY  - Australia, [Cincinnati, Ohio]
PB  - Thomson/South-Western
KW  - Marketing research
N1  - Various multi-media instructional materials, including a web site, are available to supplement the text; Includes bibliographical references and index; Contents: Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases
ER  -