TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico,Michael
TI  - Marketing.
SN  - 0538882158
AV  - HF5415.Z54 
U1  - 658.8 21
PY  - 1999///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Marketing
N1  - Includes bibliographical references (p. 672-683) and indexes; Contents: Introduction -- Analysis of market and buyer behavior -- Product strategy for global competition -- Distribution strategy -- Integrated marketing communications -- Pricing strategy --  Appendiix
ER  -