Basic marketing research. /
Marketing research
Gilbert A. Churchill, Jr.
- 4th ed.
- Fort Worth : Dryden Press, c2001.
- xvii, 830 p. : ill. (some col.) ; 29 cm.
- The Dryden Press series in marketing .
Includes bibliographical references and index.
Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research Reports -- Epilogue -- Appendix.