TY  - BOOK
AU  - Berkowitz, Eric N.
AU  - Crane,Frederick G.
AU  - Kerin,Roger A.
AU  - Rudelis,William
AU  - Hartley,Steven W.
TI  - Marketing.
SN  - 0073656453 (alk. paper)
AV  - HF5415.M34  
U1  - 658.8 21
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index; Contents: Initiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process -- Appendix C: Career planning in marketing -- Appendix D: Altenate cases
ER  -