TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective.
SN  - 9789814575119
AV  - HF5823.B38 
U1  - 659.1 23
PY  - 2015///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references (pages 780-810) and indexes
ER  -