Belch, George E. <br/><br/>
Advertising and promotion: an integrated marketing communications perspective. / 
George E. Belch & Michael A. Belch. 
 - 10th ed. 
 - xxxvi, 842 p. :  color illustrations ;  29 cm 
<br/><br/>Includes bibliographical references (pages 780-810) and indexes. 
<br/><br/><label>ISBN: </label>9789814575119 9814575119 
<br/><br/><label>LCCN: </label>2013041596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823.B38 
<br/><br/><label>Dewey Class. No.: </label>659.1